LOKO carousels in Silpo are already in A/B testing

It seems like an eternal project that I started doing exactly a year ago, then updated in the fall and just released.

I remember meeting with Danya Vasylashko, telling him: “Let’s do usability testing through CX, not through corridors. Because let’s look at things realistically, we won’t release carousels in a month,” he told me: “Anya, let’s look at things realistically, we need to make sales.”

This is what the Hand-off looked like in Figma:

Carousel of goods:

Carousel of restaurants:

Goal:

Product-led attraction of new users from Silpo to LOKO.

Design challenge:

• How can we make it clear that the user will be redirected to LOKO, which has a separate cart. The references here were advertising on Instagram and Google. Because, in fact, this carousel is an advertising platform.

• How to show that CVP (Customer Value Proposition) LOKO is a combo order.

This is how the background for both carousels and the hierarchy of text between them appeared.

Result:

Designers: Me and Andriy Yakymchuk (designer Silpo)

The year has come! Such is life and planning in large cross-team products.